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In 2005, spent a bitterly painful years later, Sony has confirmed that this year in China Zaidufali digital cameras

This reporter learned from Sony confirmed that the Sony 100% more than 88 million U.S. dollars investment in Sony Digital Products (Wuxi) Co., Ltd. was officially put into operation early this year, the new plant will allow local production in China, Sony digital camera production in 2005 to 2.5 million by Taiwan actual output, rapid rise to 5 million units in 2006 is expected to yield.
April 21, Sony cameras of the media to open up its plant, which is Japanese camera giant, for the first time to allow the media to visit its factory production lines. Started in February this year, Sony appointed Yoshino, general manager of Wuxi plant life in the reporter an exclusive interview, said the new plant are currently more than 4,000 employees, in addition to production of Sony digital cameras, but also including Japan, Sony, the digital camera factories lens accessories, viewfinder, etc., while factory output will increase with the expansion of production scale.
Yoshino also said his life, the future Sony digital cameras will continue to increase in China’s localization and manufacturing standards. “Overall, in 2005 nearly 71% localization rate of parts, plans to 2008, Compaq nc8000 Adapter the localization rate of 95%, and domestic production parts and components provided by the East China region.”
According to Sony executives revealed that in 2006, overall investment in China will add 200 million U.S. dollars, half of which will be used for production expansion.
The establishment of institutions specializing in crisis response In 2005, the camera is indeed troubled times for Sony. Has gone through the CCD events and 6 best-selling digital cameras who were due to alleged quality problems, etc., Zhejiang Industrial and Commercial Bureau to block the crisis. The 6 best-selling digital cameras a heavy heart out of the market, has also led to Sony’s digital camera last year, the actual sales volume in China only about 100 million units. Matsushima, general manager of Sony’s marketing faithful for the first time an exclusive interview to reflect the above- mentioned crisis, when frankly, these events have brought a greater impact the Sony brand.Compaq nx9000 Adapter As a response to it, Sony has set up a dedicated in-house direct management by the top management of market information collection and communication departments at all levels to enhance the overall market reaction rate at the same time “will further deepen the understanding of local market-related policies and regulations.”
The opening into the digital SLR camera “?” Brand At the same time, Sony announced that the world will be first launched in June this year, more professional-quality digital SLR camera new, and from now onwards, and create a “?” (the first Greek letter “Alpha”), new brand. Sony into the digital SLR camera market is completely route through recently announced its withdrawal from traditional and digital imaging markets, Konica Minolta. Under the merger agreement reached earlier this year, April 1, Konica Minolta digital SLR cameras, the relevant part of the assets transferred to Sony.
Sony’s digital camera business in China is responsible for Cai, senior manager confirmed to this reporter, Sony plans to launch in June this year, the first “?” brand of digital SLR cameras, which will inherit the Konica Minolta fame “? Lens Card port system “technology,Compaq nx9100 Adapter and include more of digital imaging products at Sony’s own areas of advantage of technology and components.
Related industry generally believe that, after Sony’s consumer-level market in the home and occupy a considerable advantage, but in the professional high-end market, particularly in the field of professional digital SLR cameras, Sony will face a Canon, Olympus, Fuji multiple attacks.